Journeys Through Sound was an ‘advergame’ project released on PC and created to support the relaunch of the Audi TT motor vehicle. Commissioned by a local Scottish company, we created the title from scratch to a strong brief.
The product had to fit into Audi’s core values and also match the overarching brief used for the relaunch which was ‘ReMasttered’. We created a title that was aimed at a very casual marketplace. The title was a driving title with the user controlling the car by using the mouse. Collecting the Audi TT themed pickups allowed the car to move from its initial wireframe format to its final fully rendered and lit state.
The ReMasttered theme also encompassed the remixing of legendary music tracks by modern artists. We took this musical aspect of the advertisement theme and used the remixed music tracks to initial create the tracks based on tempo and pitch, and also to control animation of the trackside objects.
The project took approximately 10 man-months to complete.